In December 1996 the Madame Alexander Doll Company made approximately 4,000 boxed sets of Ty Beanie Baby Spot (with a Spot), no hang tag and 2nd Generation tush tag, and an outfit for their Little Huggums doll. This was the first instance that a company used Ty Beanie Babies in a promotion. Many companies followed this example, making their own promotion incorporating a Ty Beanie Baby.
The set, #39853, was sold via authorized Madame Alexander retailers, including FAO Schwartz. Ty Inc. didn’t sell it. It is mentioned in the 1998 June issue of Mary Beth’s Beanie World | Collector’s Edition #5 Magazine. They do come up for sale on eBay from time to time.
Check out Spot’s Beanie Fact page.